Online marketing includes several marketing facets, including search engine optimization, pay per click, pay per impression, advertising through email and even social media. As a search marketing specialist, this site will focus mainly on SEO, PPC and CPM while facilitating an interface for both small business model and branding strategy consulting. The consulting is of course vicarious, but will nevertheless invoke introspection and provoke discussion. No other SEM professional or entity will share my same perspective on internet marketing strategy.

Internet Strategy for Small Business

A successful internet strategy requires calculated planning that incorporates:

• Search marketing tools
• A focus on affordable search engine marketing techniques
• Varying paid search marketing routes – a multi-pronged approach
• Inclusion of a SEM professional when approaching critical decisions
• Testing
• Patience
• Fresh creativity in the face of defeats, both small and great
• More patience