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SEO Best Practices

SEO Search Engine OptimizationFew tactical points of interest are more valuable than the the "best Practices" that we are given by Google, Yahoo and MSN Live. However, if you adhere solely to the search engines' "SEO best practices" you very well may end up with extremely average results. This is precisely why learning SEO from or hiriing a reliable, reputable SEM professional makes more sense than feeding your head with forum junk food (for thought).

SEO Site Evaluations | SEO Page Analysis | SEO Competitor Analysis | SEO Keyword Analyzer

 

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Affordable PPC

PPC Pay Per ClickOnce upon a time the realm of pay per click was ideally situated to benefit the small business. Today the rules of engagement handicap your small business and the competitive landscape is something of a competitive landslide. Regain or achieve that precious marketing high ground with SEM professional advice.
Professional PPC Management | PPC Consulting | PPC Campaign Structuring | PPC Keyword Creation

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SEO Landing Pages

While the professional SEO faculty out there adheres to varying schools of thought, Engineer An Icon loves the idea of creating SEO landing pages. Want some, too? Read More

PPC Landing Pages

ROI coming in too high from your AdWords? Maybe it's not your PPC campaign structure or keywords. You can lower your CPC, increase positioning and lower your CPA with PPC landing page optimization. Read More
Internet Marketing for Small Business PDF 
Written by Marketing Icon Engineer   

Online marketing includes several marketing facets, including search engine optimization, pay per click, pay per impression, advertising through email and even social media. As a search marketing specialist, this site will focus mainly on SEO, PPC and CPM while facilitating an interface for both small business model and branding strategy consulting. The consulting is of course vicarious, but will nevertheless invoke introspection and provoke discussion. No other SEM professional or entity will share my same perspective on internet marketing strategy.

Internet Marketing for Small BusinessInternet Strategy for Small Business

A successful internet strategy requires calculated planning that incorporates:

  • Search marketing tools
  • A focus on affordable search engine marketing techniques
  • Varying paid search marketing routes – a multi-pronged approach
  • Inclusion of a SEM professional when approaching critical decisions
  • Testing
  • Patience
  • Fresh creativity in the face of defeats, both small and great
  • More patience
Online marketing for small businesses has never been so vital to the economic lifeblood of an emerging business. Conversely search engine marketing has never been so complex or (potentially) difficult to achieve results from. Thankfully neither the complexity nor difficulty put online success out of reach. In fact, with the right education, strategy and execution it just may be the greatest opportunity of the current living generations.