Archive for December, 2008

Email As a Worthy Companion to Search

Thursday, December 18th, 2008

Perhaps you have heard from recent studies that email continues to be the most popular Web activity for Americans, followed closely by search.  Both channels can be perfect ways to meet customers in their natural online habitats.  But there’s a way to make your search and your email work even better.  How?  Use them in tandem; use what works.

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One Way PPC Search Marketing Could Be Ideal

Tuesday, December 16th, 2008

What if Google were shoving us around? I mean really jerking us around by the . . . neck? (Let’s keep this clean.) Could they be getting away with a fast one pulled over all of us?

What if, amongst the billions and billions of searched keywords and variations, Google was working to paint us all into the same corner by getting us to buy the same keywords for their own improved monetization? Well, I think they are.

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