AlertSite Helping AdWords Advertisers
Just as Google rolls out its beat-the-clock criteria to its AdWords Quality Score obstacle course, AlertSite counters (sort of) with a landing page assessment tool, allowing web developers and advertisers alike to breakdown performance. Included in the time loading assessment are several stages of the page loading process, inclusive of the DNS lookup, the connection, a redirect (if applicable), time lapsed before the the first byte loads and finally the content.
What I will be curious to test is to determine whether fluctuating traffic volumes effect the AlertSite assessment system. So this calls for a few tests across varying hours of the day, particularly throughout the entire life cycle of an entire day. Why? Because you’re not going to want to plan your ad scheduling around high traffic times. In fact you may want to just shoot for your high traffic times; times and days when your niche audience is peculiarly available and searching for you. Reason stands to suggest that if your organic traffic spikes during certain times of certain days, then the portion of audience you have yet to capture will have similar schedules as your present users do.
Of course, following logical lines of thought have oft led SEM professionals down dead end alleys.
Don’t forget that page loading times surely effect your SEO progress and positioning as well. After all, Google makes it all about “the user experience” - whatever they want that to mean.
In my opinion one pitfall of the AlertSite system is that users must provide four fields of information: first name; last name; email; telephone. This leads me to question why ask for a phone number? Hmmm. Sigh. I suppose for someone such as myself, an exchange of information is not too high a price to pay for access, but wary I am.
You can access this free + 4 fields tool at www.AlertSite.com/ScanMyPage.