More About the YOUsers, Less About the WEbsite
Thursday, August 28th, 2008Why do websites constantly throw WE, US and OUR in visitors’ faces? Why do WE as website owners and marketing professionals always make it about US. WE just don’t get it, most of the time. WE think users want to know about US and OUR solutions. WE too often convince OURselves that visitors are only interested in what WE can do for them.
This idea is absolutely wrong! Websites and companies need to be less egocentric by bridging the gap between visitor needs and shifting towards a consumer centric message. But how?