Where Search Fails Businesses, Consumers, Itself
Tuesday, September 1st, 2009Search has many, many sides or angles to it. This means that search marketing does as well. As a search amrketing professional, I should probably spend my time heralding the benefits of search instead of highlighting its problems, but the fact is that I am an optimist - at least in SEM.
Businesses fail consumers and search engines, consumers fail businesses and search engines, and search engines fail both consumers and business. This defunct system is also one of those downward spiraling phenomena that struggles to ever get itself turned around. (more…)