Small Business Internet Marketing Blog

SEOmoz put together what we can all assume is another trustworthy list of the most important SEO ranking factors. Of course this list is for Google and therefore excludes Yahoo, MSN, Live Search, ASK.com and the other longtail search engines.

Take a look . . .

Top 10 Positive Factors

1. Keyword Use in Title Tag
2. Anchor Text of Inbound Link
3. Global Link Popularity of Site
4. Age of Site
5. Link Popularity within the Site’s Internal Linking Structure 
6. Topical Relevance of Inbound Links to Site
7. Link Popularity of Site in Topical Community
8. Keyword Use in Body Text
9. Global Link Popularity of Linking Site
10. Topical Relationship of Linking

Top 5 Negative Factors

1. Server is Often Inaccessible to Bots
2. Content Very Similar or Duplicate of Existing Content in the Index
3. External Links to Low Quality / Spam Sites
4. Participation in Link Schemes or Actively Selling Links
5. Duplicate Title / Meta Tags on Many Pages

Most Controversial Factors

1. Manual Authority / Weight Given to Site by Google
2. Relevance of Site’s Primary Subject Matter to Query
3. Participation in Link Schemes or Actively Selling Links
4. Duplicate Title/Meta Tags on Many Pages
5. Global Link Popularity of Linking Site
6. Quality of the Document Content (as measured algorithmically)
7. Domain Extension of Linking Site (edu, gov, com, ca, co.uk, etc.)
8. Server is Often Inaccessible to Bots
9. External Links to Low Quality / Spam Sites
10. TLD Extension of Site (edu, gov, com, ca, co.uk, etc.)

Tags: most important SEO rank factors, top SEO ranking factors

This entry was posted on Thursday, February 5th, 2009 at 3:23 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.