Small Business Internet Marketing Blog

Consider for a moment that thought process is required in landing page optimization. That’s right, think about thinking.

Before I present a partial list of items to work around, the main exercise encouraged here is to question every single aspect of your existing landing page process - or lack of process. Several unoriginal caveats are powerful to online marketing strategy. Among those are “If you build it, they will come” and “If it isn’t broke, don’t fix it.” The latter can be challenging to argue or justify, but will be revealed to be the crutch of the less creative.

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