Google’s Quality Scores Come In Pairs
Saturday, August 16th, 2008Say that again? AdWords Quality Scores come in pairs. Not exactly identical twins though. Strange, considering the AdWords interface only displays a single score. Can’t find it? That’s because heck, if you’re going to share the rating you might as well hide it, right? Isn’t that just Google though, to reveal as they are concealing? Growing up as an “X-Files” TV show fan, I developed a theory: if there is a truth out there that you want nobody to believe, leak it out in small enough increments and nobody will believe it or pay much attention. That’s right, Google follows my “X-Files” credo that if you want something hidden, you have to leak it out.