Where Users Click (Part 1)
Saturday, August 16th, 2008As a PPC specialist by trade, I plead for users to choose the right. The right side of the screen that is. At the same time, as a SEO enthusiast and practitioner I cheer on the left side of the screen, the real reason people flock to search engines. Users are looking. Beyond that, they search intently with purpose. Because the act of searching typically transcends casual electronic lolly-gagging, accurate data reflects the general perception about where people are clicking.
As Gord Hotchkiss so clearly debates (7/17/08) the deeply psychological programming of the human brain, making human interaction with machine meaningfully predictable, the answer comes. No surprise. Bummer. I like surprises.